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Signal loss and the the rise of relevant, privacy-first marketing
As audience signal declines, the value of content is unlocked by “better contextual” that will alter the balance between the data-rich vs. the data-poor.
Amit
Dec 5, 2022
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Signal loss and the the rise of relevant, privacy-first marketing
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Privacy-first targeting without losing control of publisher data
Empowering publishers to own and control audience in a world with deeper privacy concerns and the absence of third party cookies
Trip Foster
Nov 10, 2022
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Privacy-first targeting without losing control of publisher data
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Privacy-first targeting without losing control of publisher data
Publishers now own audience creation, but how can they effectively protect their audience insights and the privacy of their users?
Trip Foster
Nov 2, 2022
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Privacy-first targeting without losing control of publisher data
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How-to-Guide: 13 lines of code to integrate Netra and empower your business with Computer Vision
Netra’s API can be implemented with only 13 lines of code. Because of its ease of implementation, there are several ways the output can be incorporated…
Press@Netra.io
Jun 10, 2022
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How-to-Guide: 13 lines of code to integrate Netra and empower your business with Computer Vision
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Computer Vision (CV) unlocks the next wave into audience insights through ad creative classification
With AI-based technology, classifying creative can create richer audience targeting opportunities and performance measurements that beat historical…
Press@Netra.io
May 23, 2022
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Computer Vision (CV) unlocks the next wave into audience insights through ad creative classification
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Enabling Data Science Teams: high-fidelity classification of content and creative to amplify signal data without cookies
Netra’s technology eliminates the time required for data cleansing to start unlocking insights from contextual content analysis
Shashi Kant
May 13, 2022
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Enabling Data Science Teams: high-fidelity classification of content and creative to amplify signal data without cookies
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Open the Flood Gates
How Total Content Comprehension (TCC) opens up a plethora of PII-free monetization opportunities for publishers' high-value content assets
Trip Foster
Apr 29, 2022
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Open the Flood Gates
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Investing in CV creates new monetization opportunities
Adopting total content comprehension is an investment in audience monetization while assuring user privacy for both sellers and buyers
Press@Netra.io
Apr 13, 2022
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Investing in CV creates new monetization opportunities
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